Cool concept for laundry detergent

10 08 2010

Kind of a simple idea and execution but it works pretty much because it’s true, and vintage clothes really are en vogue nowadays more than ever, it seems. So does treating pictures to make it seem like they are vintage, to a point where it’s almost losing it effect. I get the feeling that pretty soon this whole style is going to be old though, no pun intended. This was done by Leo Burnett in Brazil.




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