Cool campaign for X-Box’s Alan Wake

15 06 2010

So apparently Alan Wake is a “psychological thriller action-adventure video game” for X-Box, as it says on Wikipedia. To promote it the campaign uses the tagline / concept called Dark Is Deadly. It’s far from original but it’s all well done. I like the print ads but I prefer the outdoor stuff a little better.The sun dial one is particularly cool and the flashlight is nice as well. This was done by McCan Erickson in Canada.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: