Cool campaign for X-Box’s Alan Wake

15 06 2010

So apparently Alan Wake is a “psychological thriller action-adventure video game” for X-Box, as it says on Wikipedia. To promote it the campaign uses the tagline / concept called Dark Is Deadly. It’s far from original but it’s all well done. I like the print ads but I prefer the outdoor stuff a little better.The sun dial one is particularly cool and the flashlight is nice as well. This was done by McCan Erickson in Canada.

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