Amnesty international Russian Doll

15 06 2010

Here’s another great Amnesty International ad. France is celebrating Russia this year and as is customary AI released this to attract attention to the aspects no one will be remembering during the party. AI might the biggest party pooper in the world but their causes against human rights are always justifiable. Also the Russian doll might be one of the oldest and most used tricks in the ad world but it’s still very powerful and I guess any old idea done well can still be great. I would love to work for Amnesty International one day. Both the print and the commercial are cool. This was done by France’s La Chose.

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