Nike Write The Future commercial

21 05 2010

And the crazy over the top Nike commercials just keep on coming. The new one is here and it’s about writing the future. One of the best things about this Nike commercials is seeing the players being good sports (bad pun) and playing nice (I can’t stop!) for the cameras. It’s what makes them special I think. The huge budget spending to do something like this is pretty awesome too of course. However as insanely cool as this one is I really don’t think it tops the previous POV Nike commercial, where you could see the whole action throughout the eyes of the player. That one was just insane and awesome, this one is great but not as innovative in that same way. Still awesome and it seems Widen and Kennedy can’t get it wrong now after the Dodge and the Old Spice commercials. This one was also done by them.

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