New Amnesty International ads

21 05 2010

For some reason the ads for Amnesty International are consistently good. They are always shocking and interesting and usually really well executed. I guess doing something that can actually influence people in doing something good works as an incentive for advertisers to come up with good ads. Even though this one is not as bright as some others it’s still great, as literal as it is it still feels real and true. Probably because it is. They were done by BBDO in New Zealand.




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