Commercial for Saveiro from Brazil

9 02 2010

Cool commercial for a Volkswagen car in Brazil, Saveiro. The line is something like “New Saveiro. Loaded with adventures.” It’s pretty simple but it has a great vibe and the harmonica certainly helped with that. It’s cool to have some nice light hearted humor every once in a while instead of the crazy competitive and trying to be hilarious kind of humor that is attempted so much but not pulled off well that often. The agency is AlmapBBDO and the creative director is the already legendary Marcello Serpa.

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