Wrangler: We Are Animals 2010

29 01 2010

Last year Wrangler’s campaign We Are Animals won a Cannes Lions award for the whole thing and even though it was a pretty bizarre looking campaign with a set of the most bizarre pictures it was still very provocative without being offensive and it probably brought the brand some positive feedback. For this year we find out that Wrangler is wisely keeping the same concept but just going by the name RED, and that color is displayed throughout every picture. It’s impossible not to think of the RED brand but apparently they are not tied together. The color red makes sense since the campaign is visceral and red is the olor of our blood, but it’s still weird necause of how successful the RED brand and campaign has been.

Back to the main concept I personally love this kind of daring approaches cause if it works it can be great but if it doesn’t it can be a disaster so it must be really scary to put it out there. If you want check out all the other pieces plus last year’s campaign click here.




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