DIESEL JEANS – Be Stupid

29 01 2010

This campaign came out about a week ago and I still don’t know if I like it or not. It’s cool in a way because it’s daring and unafraid to be different (in fact if it’s successful it’s because of that) but at the same time the concept just doesn’t seem to be that strong, HOWEVER that itself might be why the campaign is good. Weird. Just like this multi ad campaign is. I have never seen so many ads for just one campaign to come out all together like this. Anyway it’s interesting if anything. I’m posting a few ads and the video explaining the concept. If you feel like checking out the whole fucking thing then take a deep breath and press right here.

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