Beautiful art direction

26 11 2009

The idea is really simple, making the paint look like flowers since they say their brand  have a responsible care for environmental safety. It looks really beautiful and apparently the campaign won Cannes Gold Lions. It’s a cool achievement cause it’s not easy to get something that seems so simple to stand out and really reach what it feels like it’s possible for it to reach visually, if that makes any sense. This is another great campaign coming from Asia, this time from the Philippines, by TBWA.

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