Travel Guide ads using stereotypes

18 11 2009

One thing is for sure the agency in Berlin that did this has balls, as well as the author of these travel guides. But that doesn’t mean that the idea is any good. I didn’t liked it and I’m not entirely sure if I even got it. They line is “Good, If you don’t have to ask anyone” and then they used three different stereotypes from different countries. Shouldn’t the line say “Good, because you don’t have to ask anyone”? I don’t know… It’s funny but overall I would say that it leaves a negative vibe attached to the product. It’s from Schoolz & Friends, from Berlin. The weird thing is that Germany is one of the country that will always be fighting against a certain german stereotype from WWII, yet they used it from other countries… maybe I’m missing something…




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