Awesome Amnesty International Campaign

29 10 2009

I don’t really see Amnesty International do campaigns where they are the focus of the campaign like this one. The idea is pretty simple and as they usually do it’s very visual too. For some weird reason, and I don’t know if this was part of their intention, but the fact that they are holding water guns made those images even more intense (cause you know that’s not what they really have) and makes you realize the danger and horror some people are going through just by taking the real gun out of there. I think because of the old but true argument that we see so many guns on the tv, movies and news we are no longer impacted by it, so placing a water gun there made it all more real in a very bizarre way. Strong campaign.




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