WWF ad controversy

6 09 2009

Lots of controversy about this ad. While the tsunami was a nature accident 9/11 was the act of coward terrorists and so using that might be a little insensitive. With that said the message on the ad is still very true and the idea is really striking. Agencies and creatives have always used current or huge historic events to sell a product or an organization so this shouldn’t be that big of a surprise. It’s amazing how it’s been almost a decade since 9/11 happened and it’s still very alive on people’s minds. It seems like the people who came up with this have been kicked out of DDB Brazil, where the ad was created, not only that but WWF said it’s not a “real” ad after all of the controversy. Hmmmm…

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