Awesome guerrilla idea

5 09 2009

This is from DDBO Israel, they placed towels on the beach with the image of coal burning to raise awareness on skin cancer. WIth this guerrilla campaigns it seems it’s either a hit or miss and this one is a hit for sure. It’s a great idea, it would be cool to see it expanded but maybe it’s even more effective with just the towels spread around the beach. Click on the picture to learn more.

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