Great concept and visuals

29 08 2009

These ads are for the world march for peace happening in Spain and I love the idea of turning something bad into good. Taking stuff that we associate with wars and everything that goes with it into something that helps people and that we see on everyday basis. Great concept, it’s simple and right on the money. There’s room for a whole lot more using other army stuff. And it looks great as well. It’s from JWT in Spain.

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