Nice Lego campaign

22 07 2009

The idea really fits the brand and the occasion. Lego has been there all of many people’s lives, at least during childhood and it was on people’s lives during different historic times. The world changed but lego remained. Awesome. I just really would like to know how the idea for a campaign like this is presented for the client, cause it’s so simple it could seen like the creatives didn’t even try much. It’s either a great account planner or an unusually understanding client. Or maybe they just explained it simply like I did and it worked… I want to know.

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