A lot of Photoshop on Cannes Lions winners 09

5 07 2009

I’m not criticizing; it’s just interesting to see this. I know Photoshop is important in advertising and it’s used on every image and ad there is out there, but some just look like Photoshop overload. There’s so much there that it almost feels like the original idea got behind.  I gotta admit some I liked and others I just felt like they were trying to impress with the Photoshop to turn everything into a big scale. Here’s some Cannes winners from this year that used a whole lot of Photoshop:

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2 responses

5 07 2009
Djem Youdjel

the first two are from Turkey, finansbank and cnnturk prints

5 07 2009
pietrobasso

Yes, they are. They got the whole campaign at adsoftheworld.

In fact aotw just updated their page and added more Cannes winners and they all have a lot of Photoshop. I’ll update this post now.

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