Great and fun art direction

30 06 2009

I like the art direction from this ads a lot. I think I’ve seen similar ideas for other clients like this but it still is a great idea cause it looks fun and it was very well done. It’s from the german agency Jung Von Matt.





Overload of information on outdoor

30 06 2009

I think the art direction on this outdoors is great and the idea behind the campaign is nice. Those outdoors actually stand out from the rest and I think it’s because of the amount of general information that is on them. However I was always told that you shouldn’t put too much visual information on outdoors since people have to focus on the message in a very small time as they are passing by in their cars. So while those outdoors stand out from all the others because of their visuals they are kind of going against our own capacity of retaining all of that information is short seconds. I don’t know how effective it is, if that is working for or against them. But it sure looks nice.

Looking at the site for this company it doesn’t seem like they have too much money and checking those pictures closely you can see that the ad was photoshopped to that billboard. Which means this is probably not an actual billboard, yet the agency posted it on adsofthewrold anyway. Kinda lame. It doesn’t help the client so much I don’t think, since someone can easily feel from the nature of the client and of this action that they are selling a a scam, as someone is calling it on adsotheworld already. The  agency from this ad, Hootonany, is from Boulder, Colorado, by the way. I wonder what another agency working on that city thinks of posting fake ads…

Still, it’s good art direction to dissect.





St. Peter is not on my side…

30 06 2009

The last three times I went out to eat it started to rain as I got to the street. By the time I was done eating the rain was still going strong. St.Peter is definitely not on my side these days. And it seems like it’s going to rain the entire weeklong, which means no beach before classes start again. I did not expected to rain this much in Miami, they have a crazy weather here. I’m waiting on a sunny day now…





Funny Ally Bank TV ads

29 06 2009

I really like this tv commercials for Ally Bank. I don’t know how real those reactions from the kids are but they look pretty real. It’s a great idea to use kids responding naturally to something, the idea has to be really simple and direct for it to work. And there’s nothing more natural and real than a kid’s reaction. There’s more than those two on youtube and they’re all funny.





Sunset at Nikki Beach

29 06 2009

The title says it all.





Poem about Miami

29 06 2009

This is a song by U2 but it was written as a poem. I like it a lot.

Weather ’round here choppin’ and changin’
Surgery in the air
Print shirts and southern accents
Cigars and big hair
We got the wheels and petrol is cheap
Only went there for a week
Git the sun got the sand
Got the batteries in the handy cam
Her eyes all swimming pool blue
Dumb bells on a diving board
Baby’s always attracted to the things she’s afraid of
Big girl with the sweet tooth
Watches the skinny girl in the photo shoot
Freshmen squeaky clean
She tastes of chlorine

Miami

My mammy

Love the movies
Love to walk those movie sets
Get to shoot someone in the foot
Get to smoke some cigarettes
No big deal we know the score
Just back from the video store
Got the car and the car chase
What’s he got inside the case
I want a close up of that face
Here comes the car chase

Miami

My mammy

Miami

I bought two new suits
Miami
Pink and blue
Miami
I took a picture of you
My mammy
Getting hot in a photo booth
Miami
I said you looked like a madonna
You said maybe
Said I want to have your baby
Baby
Baby
We could make something beautiful
Something that wouldn’t be a problem
At least not in
Miami
Some places are like your auntie
But there`s no place like Miami

My mammy

Miami

Miami





Brazil 3 X USA 2

28 06 2009

A great game, even for someone who doesn’t care for soccer as much as me. When I came here I thought it would be the first year of my life where there would be no talk about soccer. I was wrong. There seems to be some new love for soccer here in the States. USA was pretty good in the first half, there was an extra passion there and a whole lot of energy. Brazil was just fighting back pretty much and not leading the game at all. By the second half USA had burned away most of their energy and I think Brazil benefited form that. But USA showed they acquired skills and are a much stronger team now. However Brazil did well by taking their time and not going completely crazy after USA’s two first goals, holding their game a bit and waiting for the right opportunities. World Cup is gonna be fun, it always is!